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There is a Caucasian male Trane hvac tech.

You'll never run alone.

As a Trane dealer, you get access to support, resources, and a dedicated team to help you—and your business—thrive.

The Unstoppable Model

For over 100 years, Trane has been the leading name in reliable, innovative HVAC. But that’s not the only reason dealers choose to work with us. We also offer comprehensive support through The Unstoppable Model: our proven system for dealer growth.

Image showcasing the Trane Unstoppable Model for Dealer Growth, overlayed on a Trane HVAC unit. This model for dealer success contains four parts: a winning brand, powerful sales tools, a best-in-class team and long-term strategy.

A Lineup Like No Other

Our lineup brings together whole-home solutions, industry-leading innovation, and unrivaled reliability—allowing you to meet each customer’s unique needs. We also offer tools to help you sell more premium products, as well our RunTru value brand to cater to even more price points.

A Trane home unit, thermostat and furnace are on display.

It's Not Hard to Sell a Trane

Our sales tools help you attract, educate and win new customers. Access hundreds of marketing and advertising resources through Trane MAX, and use PricebookPlus to streamline and simplify every aspect of the sales process.

There is a Trane home air conditioner is outside of a residential home.

Never Stop Learning.
Never Stop Growing.

Our Field Service Representatives keep you sharp with in-depth instruction and technical training. Our training and hiring resources help you attract and retain great employees. And our online Learning Management System offers even more opportunities to learn and grow your business.

There is a Caucasian male Trane hvac tech inspecting a Trane home air conditioning unit.

Dealer Resources

Already part of the Trane team? Explore our library of marketing, sales and strategy resources for growing your business.

America’s Most Trusted® HVAC Brand for 9 Consecutive Years:
Trane received the highest numerical score in the proprietary Lifestory Research 2023 America’s Most Trusted® HVAC Brand study. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.

Most Reliable Heating and Cooling Equipment Brand:
Trane Technologies Marketing Insights. Trane Brand Consumer Survey. June 2022.