Lifestory Research Ranks Trane the Nation’s Most Trusted™ Heating, Ventilation and Air Conditioning System
March 3, 2016
DAVIDSON, N.C., March 3, 2016 – For the second consecutive year, Trane, a brand of Ingersoll Rand, has been named America’s Most TrustedTM Heating, Ventilation, & Air Conditioning (HVAC) System by Lifestory Research.
The study, based on 17,878 national consumer opinions, tracks how trust impacts consumers’ evaluations of HVAC brands. Trane received an index score of 109.9 with the next best scores coming in at 102 or less.
“Trust is the new measure by which consumers evaluate brands and companies,” said Eric Snider, Ph.D., president and chief research officer, Lifestory Research. “Our consumer research finds that people buy new products that they trust. When people trust a brand like Trane, it provides them with the confidence in making a purchase decision.”
“We are committed to providing our customers with high performance, energy efficient solutions that deliver reliable indoor comfort, and we are honored that consumers know they can depend on us to deliver these benefits,” said Kathryn Wildrick, Trane brand manager.
The Lifestory Research America’s Most Trusted Study asks consumers about their trust in home-based brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which every brand can be divided into three categories: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Detailed information about the study can be found at www.lifestoryresearch.com/most-trusted/.
About Ingersoll Rand and Trane
Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands — including Club Car®, Ingersoll Rand®, Thermo King® and Trane® — work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $13 billion global business committed to a world of sustainable progress and enduring results. Trane solutions optimize indoor environments with a broad portfolio of energy efficient heating, ventilating and air conditioning systems, building and contracting services, parts support and advanced control. For more information, visit www.ingersollrand.com or www.trane.com.
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